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MESSIN' WITH MANTRONIX

Kurtis Mantronik abandoned hardcore techno-rap to search for chart success. So far it's got him a BMW sports car, New York's most hi-tech studio and an ego the size of Manhattan. As the new line-up of his group Mantronix, release their new album The Incredible Sound Machine - an infectious mix of soul, rap, funk and danceable techno groove, Philip E Jones meets them in New York.

"I love the madness of New York. I hated it at first, but then i became one of the mad people," says Kurtis Mantronik as he reclines on the sofa in his hi-tech basement studio in downtown Manhattan, looking contended, comfortable and remarkably sane.
With the various guises of his techno-rap group, Mantronix, Kurtis has always been a groovy character in the American dance scene, but hasn't yet been upfront enough in the profile stakes to achieve the success of contemporaries like LL Cool J or Public Enemy. So he turned his baseball cap the right way round, bought suits by Armani and Versace, and left all his earlier hardcore stuff behind to go in search of mainstream chart success.
The New Mantronix album, The Incredible Sound Machine, looks set to achieve just that - being a highly infectious mixture of pure pop melody, housey piano, pumping basslines, funky-rhythm, slick, soulful singing from vocalist, Jade, and the tongue twisting rap of Bryce Luvah. In fact there's only one concession to hardcore rap with the excellent Make it funky (it's got swearing in it).
Kurtis, Bryce and Jade (who are permanent members rather than just featured artists) have been lucky to be able to channel the New York "madness" Kurtis has been talking about into more creative pursuits than the disturbingly large number of the city's other inhabitants. And when Kurtis isn't experiencing the madness on offer in hip "hang-out" joints (his current favourites are alchemy and the soul kitchen) he's busy creating his very own craziness in the studio, where he can be surrounded by his huge array of beloved gadgets and create the smooth techno sounds for which Mantronix are known.
Most of the songs, he reveals, are created by accident and experiment. "It's all state-of-the-art equipment, "he says. "Stuff that the rest of the country hasn't seen yet, because in New York i can deal with the manufacturers direct and get everything real fast.
"It's cool", he continues. "I come in here, sit down and say, "Ok cool, I've got an idea, and i just knock it out. I'm not a trained musician so my keboard players do the more intricate bits, but i come up with the groove - and the technology helps."
The more human elements are provided by Jade and Luvah - both relatively new recruits to the Mantronx machine.
Bryce Luvah joined in time for Mantronix's last akbyn This Should Move Ya, in 1990, the first for Capitol Records. Bryce was having his solo work produced by Kurtis at Sleeping Bag Records. But Kurtis was also producing, a whole host of other artists too, Including Joyce Simms, Nu Shooz and Jean Paul Gaultier ("a weird experience"). He liked the work, that wasn't a problem, but things were far from satisfactory. "As far as fees were concerned, I wasn't treated right", he says. "When i started complaining they'd give me a few dollars here and there to shut me up. The Money wasn't really a factor until it came down to, like, everybody else is having a good time, now it's my turn to have a good time".
So Kurtis went to Capitol and Bryce followed, changing his rap name to MC Luvah from MC Fame along the way on the sound advice of LL Cool J. This Should Move Ya established Mantronix as a highly saleable dance outfit. It went gold and spawned the number two single Got To Have Your Love (the only think Kurtis can find to say about that tune now is, "I like the bassline").
Success in the music business seems inevitably to be accompanied by cries of "selling out" from snobbish music journalists. But Kurtis and Bryce aren't the least bit worried about that sort of pretty niggling. "When i did Got To Have Your Love, I did it for a reason", says Kurtis. "I did it because i wanted to get a song on the radio".
To Mantronix popularity is everything, and Bryce explains their way of achieving it : "In America they're really slow musically. When the American public hears a song on the radio, if it's not produced by particular people, like Teddy Riley or Babyface, it's not a hit. And these guys just do the same thing over and over.
"Overseas they accept change like that, "he continues, clicking his fingers for emphasis. "So, when i write songs i think about what'll chart outside the states. If your song is a hit in England, or other world territories, it'll be a hit in America. We want to be a hit all over and that's the way to do it".
The Incredible Sound Machine's "hit" status should be given a helping hand by the contribution of singer, Jade, who's been employed with Mantronix since September after bumping into old junior high school colleague, Bryce, just around the time they were looking for a singer. Jade gladly left her old job, performing with a musical dance troupe in a production of The Wiz in Ohio, and rather than just featuing and disappearing, she intends to stick around and "focus" on her singing. "Once something is working you keep doing it, And this is working", she says.
Although at first she found singing in the studio scary and had to conquer her urge to sing "In that Broadway style", Jade declares herself well satisfied with the work that's emerged. "yeah", she says. "I'm proud. I'm real proud. Like, my sister goes to parties and she'll say, you know, I can actually dance to this stuff. And i'm going like, Really! So, yeah, I feel real good about it".
Hanging around in the small office above Kurtis studio which belongs to his manager, Chuck Rue (a consistently witty man whom until recently, kept nine cats), Jade and i are waiting to make the short journey to the photographer's studio and waiting for Kurtis and Bryce to return after having disappeared for an hour and a half. Talks turns to the Gulf War.
Mantronix are coming to Europe to promote The Incredible Sound Machine around now and later in the year to do some live shows. (something they're very tight-lipped about except to promise "something special", whatever that may be). So is she worried about travelling, considering the increasing number of American artists who've cancelled their trips? "Oh no", he says. "That sort of thing doesn't bother me at all". We agree that the people who've blown Europe out are pretty pathetic and, anyway, Jade is too excited: "I met this girl called Maxine the other day and she's from London. I was asking her all about it, and it's a lot different, you know, like the streets are smaller".
In fact, of the three, it's only Bryce who shows any concern over the impending trip: "It definitley worries me. But i've got to go anyway. I'm definitely worried , though. This war, it's just not cool."
It's also becoming less and less cool waiting around for two popsters who've gone AWOL. A few passing producers and musicians pop in until there's a small crowd gleefully discussing the more violent aspects of their home city. One guy relates a tale of how he was asleep in bed when someone was trying to break into his apartment. If that wasn't bad enough, the building it's in is owned by Hell's Angels and they'd shot a neighbour who'd been behind with the rent. Flying across the Atlantic should be the least of their worries.
Chuck eventually decides that we should go to the photographer's studio anyway. Jade leaves a couple of messages on Bryce's pager which, she says, "He wouldn't go anywhere without, it's like his office". Then she tuts with mock disapproval and says, "That's the last time Kurtis tells me Bryce is irresponsible. They're as bas as each other".
So off we go for another couple of hours waiting in the photographer's studio. Jade uses the time to sort out her Filofax. She pauses to admire the photographer's apartment - "It's real deep". Chuck, meanwhile keeps phoning his wayward charges, leaving messages here and there, and takes time out to have a dig at musicians less talented than Mantronix. The villains? MC Hammer and Vanilla Ice.
The Favourite joke of the day is, "Ten million, can't tocuh this", repeated over and over, the 10 million referring to dollars, and the Mantronix entourage spend considerable amounts of time, and experience dangerously high blood pressure, dissing Hammer and Ice. When the latter's name is mentioned a sneer develops across Kurtis face: "Vanilla Ice has opened up the door for every wack motherfucker who wants to rap", he spits. "It's not rap. He just copies stuff". The Ice man provokes a similar reaction from Bryce: "He's a complete phoney. Like, he tells everyone he's from the gangs in Miami, but it turns out he's from a middleclass, suburban family in Texas. He's very arrogant, and the talent does not correspond to the arrogance at all".
Eventually Chuck manages to track Kurtis and Bryce down via Bryce's portable phone (the two boys are gadget fiends it seems). They claim to have been stuck in traffic. Jade repeats that, "It's the last time Kurtis tells me Bryce is irresponsible", and she and Chuck agree that the two have just spent an overlong lunch hour miles from where they should be. When they do finally turn up Chuck goes outside to meet them, "So i don't have to bawl them out in here".
Kurtis refuses to take his baseball cap and sunglasses off for the photographs, so i'm begining to wonder what he really looks like under there. He is, after all, something of a "ladies man", so it's doubtful that he's crosseyed and bald. No he's six foot-six, square-jawed and hunky. It's not surprising that Kurtis, Bryce and Chuck's favourite subject is women and, as we're leaving, Bryce suggests that "romantic" success should be assured as his genitals have grown considerably.
At this point Jade decides it's time to go home and the rest of us hop in Kurtis car for the drive back to his studio. Kurtis obviously likes to look cool, and the combination of a nifty BMW 325 convertible sports car (around $50.000 worth) and a James Brown remix blasting out it's windows attract many admiring glances.
So with his cool car, futuristic studio, carefully considered marketing strategy and steady income, Kurtis Mantronik is claiming success. "I'm listening to what's happening in the club, house and rap scene, and it's the same thing i was doing years ago," he says. "Mantronix are something different. What's up and coming now, which is from Jamaica, my home country, is reggae...We'll be doing something different than that".
Meanwhile, we can look forward to seeing Mantronix live in the near future. "We're the first rap R'N'B group and that makes us really exciting. If no one wants to show up in Britain, we'll still be there", he says. "we're gonna kick some ass!".

Written by Philip E Jones 1991 - typed from paper to pc by ME!! - Mag provided by Pim Bonten